BizQuiz #11

The Ansoff matrix correlates what two aspects of business development from the 'new' and 'existing' perspectives?
Products and Markets

What does the selling acronym AIDA stand for?
Attention, Interest, Desire, Action

What does the financial abbreviation P&L stand for?
Profit and Loss (Profit and Loss Account)

In business accounts and financial reporting, expenses which change according to scale of performance or usage or demand are known as what?
Variable Costs

What is the name of Ingham and Luft's model and theory which deals with hidden and open areas of knowledge about a person?
The Johari Window